Softcover
A future worth taking with you.
NOK 299
- One softcover copy
- English language edition
Online ordering opens soon.
Ask about this edition ↗
THE NEW BOOK BY LARS RINNANThe World
The World
in 2029.
Utopia or Dystopia?
What if the technologies we fear could also help solve our biggest challenges?
A journey through the future of work, climate, food, health and intelligence—and the decisions that could turn possibility into progress.
English language edition · Hardcover & softcover · Base prices in NOK
A FUTURE WORTH UNDERSTANDING. ✳ A CONVERSATION WORTH STARTING.
ABOUT THE BOOKUtopia or dystopia?
Utopia or dystopia?
The outcome is still ours to influence.
AI is coming for our jobs. Climate tipping points are drawing closer. Millions still go hungry, and cancer continues to take the people we love. It is easy to imagine a future defined by everything we stand to lose.
But what if the technologies unsettling our lives could also help us build something better?
Could AI accelerate cancer breakthroughs? Could we produce abundant food and clean energy? And could automation give us greater freedom—if we rethink how we share its rewards?
In The World in 2029, AI expert Lars Rinnan draws on decades of experience and conversations with the entrepreneurs and researchers shaping tomorrow to explore what comes next.
Utopia or dystopia? The outcome is still ours to influence.
A boldly optimistic look at the near future—and the choices that could make it worth looking forward to.
TABLE OF CONTENTSA closer look
A closer look
inside the book.
Open each part to explore its chapters.
Read the excerpts ↗Index
- Introduction to the Future
Part 1: The Future of Work – Will I Need a Job in 2029?
- Three Typical 2029 Workdays
- The First Industrial Revolution
- The Fourth Industrial Revolution and Why it’s Different
- The Automation Matrix
- The Freedom Dividend
Part 2: Who Will Save the Planet – Tech or Greta Thunberg?
- The Reality of Climate Change in the Anthropocene
- Flying Cars and Autonomous Ships
- Solar Energy from Space
- From Watts to Drinking Water
- The Catastrophic Wildfire That Could Have Been Prevented
- The Unlikely Combo of Drones and Bird Poop
- Re-engineering our Oceans
- Building Coral Reefs Like Lego
- Shrimps, Silkworms and Plastic Waste
- Two Billion People Drink Contaminated Water
- Becoming a Multiplanetary Species
- Turning the Curve
Part 3: Hunger – The Shameful Fact That 600 Million People Still go Hungry
- When was the last Time You were Hungry?
- Hamburgers From the Lab
- Spinach Loves Taylor Swift
- Lemons in the Desert
- The Creepy Crawly Protein
- The 3D Print Sushi Restaurant
- Hunger: Eradicated.
Part 4: Sickcare – The Reactive Nature of our Healthcare System and how to Change it
- Sensors Under Your Skin
- Nanobots in Your Bloodstream
- AI + Nano = 100x Chemo
- The Surprising Effect of Protein Folding on Drug Discovery
- Longevity Escape Velocity
- Do We Really Want to Live Forever?
Part 5: The Astonishing Math Behind the Tech that Surprises Us
- The Second Half of the Chessboard
- Exponential or Multiple Sigmoid?
- Exponential Thinking as Strategy
Part 6: Artificial General Intelligence – Heaven or Hell?
- The Acronym Without a Definition
- Are We There Yet?
- Machines That are Smarter than You
Part 7: What Could Possibly go Wrong? – The Tough Dilemmas
- P(doom) - The Probability of Doom
- Regulation vs Innovation
- Can I Have my Data Please?
Part 8: Utopia or Dystopia
- The Nowhere Land – From Plato to Thomas More and Gulliver’s Travels
- Big Brother, Handmaids and Black Mirrors
- The Fragile Borderland – Where Dreams Tip into Nightmares
- Optimists vs Pessimists – The Creators of Our Future
- Creating a Better World by 2029
- Epilogue: The World After 2029
- Acknowledgements
- The Entrepreneurs, Researchers and Professionals Interviewed for This Book
- Appendix
- The Tech Used to Support the Writing of This Book
TRY A FEW PAGESSee tomorrow
Read the excerpts ↗See tomorrow
through a different lens.
Get a feel for the stories and ideas behind the book.
A FRAMEWORK FROM THE BOOKWhat changes
What changes
about your work?
The Automation Matrix explores how routine and non-routine tasks, cognitive work and physical work shape the possibilities for automation and human–AI collaboration.
Read the future-of-work excerpt ↗Explore the Automation Matrix
How to read it
Vertical axis: cognitive to manual work.
Horizontal axis: routine to non-routine tasks.
The circles illustrate how AI, people and collaboration can play different roles across these kinds of work.
PRAISE FOR THE WORLD IN 2029A conversation
A conversation
worth sharing.
Perspectives from business,
science and leadership.
Technology alone will not solve the climate crisis, but we cannot solve the climate crisis without technology. We must point to solutions, and in this book Lars reveals several surprising climate-tech innovations.
Essential reading for every business leader intent of staying ahead of the curve in the coming years.
A must-read for any tech-founder looking for real problems to solve for a brighter future.
Lars Rinnan asks the question we should all be asking: if this future is coming, what do we want it to look like?
This marks the long awaited deep-dive to his popular keynotes.
MAKE THE FUTURE YOUR NEXT READOne book.
One book.
A bigger conversation.
For your bookshelf, your leadership team or your next event.
Hardcover
A place for the future on your bookshelf.
NOK 399
- One hardcover copy
- English language edition
Online ordering opens soon.
Ask about this edition ↗The team pack
Get your leadership team thinking ahead.
NOK 3,499
- Ten hardcover copies
- English language edition
- Save NOK 491 (12.3%) vs 10 individual hardcovers
Online ordering opens soon.
Ask about this edition ↗Norwegian orders are dispatched through Forlagssentralen. Shipping and estimated delivery are shown at checkout when ordering opens.
GOOD TO KNOWA few practical
A few practical
questions.
What language is the book in?
This edition is in English. International ordering is being prepared.
When will books be sent?
The first printing has been ordered. The dispatch date and shipping charges will be confirmed before online orders open.
Who will handle delivery?
Norwegian orders are planned through Forlagssentralen. International orders are planned as print-on-demand through Lulu Direct. Shipping terms will be shown when ordering opens.
Can I order for a team or conference?
Yes. The team pack includes ten hardcover copies for NOK 3,499. You save NOK 491 (12.3%) compared with ten individual hardcovers at NOK 399 each. For larger quantities or a keynote with books, get in touch.
Can I order outside Norway?
International ordering through Lulu Direct is being prepared. Books will be printed on demand and shipped to supported destinations. Available countries, currencies and delivery prices will be shown when ordering opens.
